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Just a matter of weeks ago, Google confirmed that they had conducted a core search ranking algorithm update; an update that has impacted the rankings and appearance of a number of websites.

These updates occur a few times a year and while some sites may notice some drops or gains in their rankings, there’s nothing they can actually do to ‘fix’ their site rankings. Furthermore, Google insisted that if a page ranking drops on your site, it doesn’t necessarily mean that there’s anything wrong with the page itself, it’s just that Google’s changes mean that they’re now rewarding pages that were previously under-rewarded.

There was a lot of debate as to whether these updates were actually true, but after Google released a statement on Twitter, it’s clear to see that these rumours are true:

“Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year.

As with any update, some sites may note drops or gains. There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded.

There’s no “fix” for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages.”

We recognise the frustration that may arise due to these algorithm changes but it’s important to remember that changes will always occur with regards to the Google algorithm; as long as you ensure that your website is fully optimised then these changes shouldn’t affect your site too severely.

For more information about the Google algorithm update, or to talk to one of our expert team members today, please call us on 01904 215151.

Gary Skipper

Gary Skipper

Gary Skipper is a Account Director at Agency51. He has over 20 years’ experience in marketing and has worked with all aspects of the marketing mix both online and offline. For the last 5 years, he has focused on digital marketing and promoted and created content for sectors as diverse as dentistry, construction, veterinary and car leasing. He also writes in his spare time which has led to working for television and performing stand-up comedy.

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