Blog

Welcome to the Agency51 blog page. Here you’ll find a wealth of information on all the latest industry updates, hints and tips for optimising your website, digital marketing white papers and our thoughts on all the goings on in the industry. We’ve always got something to say, but we love to hear your thoughts too – if you have any content which you’d like to share with us, please email hello@agency51.com.

An Update Of My Digital Marketing Coordinator Journey

It’s been four months since I began working at Agency51 as a digital marketing coordinator and it’s certainly been an eventful few months! I’ve learnt so much since I first started in February and I love the fact that I’m constantly discovering new ways to improve almost every single day. What I’ve learnt I’ve spent […] Read more

Jun, 19, 2017

0

What’s new in Google AdWords: June 2017

Blink and you’ll miss it! We’re always trying to keep up-to-date with the latest changes from Google, whether it’s the complex organic search algorithms or the most recent advancements in Google AdWords. As Google try to make search even more helpful for users, they have now teamed up with the Coalition for Better Ads to […] Read more

Jun, 14, 2017

0

AdWords Speed Notifications

It’s no secret that Google wants the internet to be faster; that’s not news to any of us. What is new however, is this little notification in AdWords:   Given that the search quality and AdWords teams apparently never talk to each other this is quite significant, and highlights just how seriously Google takes user […] Read more

Apr, 10, 2017

  PPC

0

CRO Checklist – our simple guide to thinking about the obvious

Here at Agency51 we come across this a lot; we find marketing teams doing some great work generating valuable, relevant traffic but they don’t see that effort and marketing budget reflected in sales. This leaves a lot of people frustrated and confused as to what is going on. A big part of this is looking […] Read more

Mar, 03, 2017

0

My first week as a digital marketing coordinator

On Monday 13th February I began my ‘journey’ as a digital marketing coordinator. What is a digital marketing coordinator, I hear you ask? Well, I’ll mainly be doing the same work as the other members of staff but I’ll be gaining a Qualification in Digital Marketing alongside the 9-5 work. I made the decision to […] Read more

Feb, 21, 2017

  Blog

0

BigCommerce announces new and improved pricing plan

We’re big fans of BigCommerce here at Agency51 – so much so that we’ve recently become partners, helping us to enhance our development solutions for E-commerce site owners. What is BigCommerce? If you’re not familiar with it, BigCommerce is an E-commerce software and shopping cart platform, which is ideal for those who are new to […] Read more

Agency51 partners with Autohorn Fleet Services for new website project

2017 has got off to a fantastic start for the team here at Agency51. We’re proud to announce the launch of a new website for our latest client, Autohorn Fleet Services. New website for Autohorn Fleet Services Our digital marketing experts signed a contract with short and long-term vehicle leasing providers Autohorn Fleet Services in October […] Read more

Jan, 20, 2017

0

Rank tracking: why you should still be doing it

Several years ago, the typical SEO plan of an agency would look something like this:   1. Undertake keyword research using the Google Keyword Planner 2. Write content and build links 3. Track Google rankings 4. Rinse and repeat!   Now though, the landscape is very different, with Google no longer providing keyword data through […] Read more

Jan, 19, 2017

  SEO

0

On-site SEO Myths And Lies | Agency51

Search engine optimisation has often had secrecy surrounding it, which over time has given rise to a number of myths, lies and inaccurate information. Recently, there appear to be some ‘new’ myths, so to speak, on the block…. Here are some misconceptions that are growing in popularity when it comes to on-page optimisation:   Google […] Read more

Nov, 11, 2016

  SEO

0

Meta keywords…. (Keyword research guide)

Mention the phrase “meta keywords” and any search marketing specialist will invariably shudder with horror thinking about the incredible amount of spam that was a result of the search engines previously relying in part on user-generated tagging of keywords in metadata. This meta tag has since been completely nullified in all the major search engines. […] Read more

Oct, 28, 2016

0

A quick guide to Google’s expanded Adwords ads

With the news that Google are rolling out expanded text ads (replacing the existing standard ads) across the entire AdWords platform from January 2017, this means AdWords practices will invariably change. Here’s what we know so far (mostly taken from the official announcement and from Wordstream.) There are now two headlines (30 character limit each) Both description […] Read more

Oct, 21, 2016

  PPC

0

Audience research in the age of Rankbrain: using crawlers to answer questions

Recently, numerous influencers (including the likes of Brian Dean and Larry Kim) have espoused the importance of researching your audience in order to understand their needs, wants and desires. This has increasingly become the case in the age of Rankbrain and semantic search, With Google focusing far more on answering users’ questions. So, how do we […] Read more

Oct, 07, 2016

0

Google tips and tricks for ecommerce SEO

Sometimes, even the most basic of tools can be useful for online businesses, and when it comes to performing SEO for E-commerce sites google itself happens to be one of those tools. When used correctly, it can be a powerful weapon in any marketer’s arsenal. Let’s get started! Table of contents: Keyword research Checking for […] Read more

Sep, 23, 2016

0

Google’s core update – The sleeping beast rises once again

As far as Google’s major updates are concerned, the search engine has, for some time now, been relatively quiet. Until last weekend. Furious indeed! News of the interstitial update (to be rolled out in January 2017) hit the marketing community not too long ago, and in the meantime, marketers have this little upheaval to get their heads […] Read more

Sep, 08, 2016

0

Using Google Shopping? You Now Need GTINs in your Product Feed

Over the coming weeks we’ve been helping our clients prepare for the new Google requirement for GTINs to be provided for anyone listing their products on Google Shopping. Are you showing ads on Google Shopping? If so, read on! In 2015 Google selected 50 brands and asked them to provide GTINs for their products which […] Read more

May, 13, 2016

  PPC

0

Migration Checklist

Something we come across a lot with is the time planning for migration from your old website to your sparkly new one. When commissioning a new website being built, it is very important that you think about the pages from your old website and redirecting URLs that won’t appear. Redirecting is very important if you […] Read more

May, 09, 2016

  SEO

0

The Importance of Useful Content Marketing

In our most recent post about the latest changes from Google, we discussed the new amendments to ad placement in search engines results pages (SERPs) and their subsequent effect on marketers. Without a doubt, one of the biggest motivators for the changes was our increasing use of mobile devices for online browsing. Akin to the […] Read more

Mar, 01, 2016

0

The Most Common Mistakes When Going Mobile-Friendly

Recently Google disclosed the seven most common mistakes they have come across when webmasters make their websites mobile-friendly. You have less than a month to make your sites mobile-friendly so get to it now! BLOCKED JAVASCRIPT, CSS AND IMAGE FILES For optimal rendering and indexing, always allow access to the JavaScript, CSS and image files […] Read more

Apr, 23, 2015

0

1 2 3
Back to top