Content marketing is all the rage these days, and there are more ways than ever before to connect with your audience via digital means. Many of these strategies are well known, such as article – based marketing, whitepapers, podcasts and social media content. One strategy that we particularly like is the use of infographics, which we will provide more detail on in this post.
What is an infographic?
An infographic is a piece of content that presents information in a visual, picture – based manner.
They are a popular component in many marketing strategies because they can add a more interesting element to otherwise ‘dry’ information.
Examples of infographics
We’ve included some examples of infographics below. They can be produced for any industry or topic, although some sectors are more suitable for them than others.
The benefits of infographics
Infographics have many benefits; we thought we’d list them below.
Benefit 1: An easier to consume format of content
Reading long articles can be time consuming and isn’t for everyone, whereas ‘a picture paints a thousand words’ is particularly true of infographics. Your users will appreciate the ease of consumption that a visual graphic can provide!
Benefit 2: Easier to promote
Compared to written articles, the value of which can be difficult to communicate, an infographic is far more visually striking and lends itself much more easily to being promoted, regardless of the channel used. This makes it easier for teams and departments to work together effectively on content promotion.
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Benefit 3: A long – term content asset
Depending on the source material, infographics can be long-lasting content assets that add value to a brand from a content marketing perspective. The key here is to use ‘evergreen’ data when ideating the infographic, which although not always possible it will help the content to deliver value over time if it is.
Benefit 4: SEO (links)
Infographics are great for SEO when hosted on the client’s website. This is because they are what is referred to as a ‘linkable asset’ or a piece of content that is worth linking to from other websites. B2B and B2C websites often have little content on them that people would be willing or able to link to, whereas an infographic that contains useful or entertaining information gives people a reason to link to the website in question. Links are a key component in the Google algorithm, so this is an important advantage of using visual content in marketing strategies.
Benefit 5: (Relatively) low cost
Compared to some forms of content, such as video content or research – heavy whitepapers, infographics are somewhat cost effective to produce. Although the creation of a good quality infographic will usually need the combined skills of a designer and a data researcher, the costs beyond this are light. There are even free and low – cost platforms online available for DIY graphic enthusiasts.
Infographics are a great way to expand your brand’s content marketing offering. If you’d like to see previous examples of our work, we’ve done an infographic for Bradshaws Direct on building the perfect pond, and one for Flexed relating to driver penalty points.
If you’d like help on creating one for yourself, why not get in touch with us today to start your marketing journey!