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It’s World Emoji Day! It was 1997 when these little icons started appearing on Japanese mobiles and they became increasingly popular around the globe in the 2010s. Now they are completely ingrained into popular culture.

To help celebrate the day, Agency51 has put together 10 well known terms associated with digital marketing solely using these delightful digital doodles.

How many can you get?

No cheating! Make sure you have had a go before scrolling to the answers below.






  1. Search engine optimisation (search-engine | hop-time-eyes-say-shone)
  2. Content marketing (can-tent | mark-kite-in)
  3. Cost per click (cost-purr-click)
  4. Paid search
  5. Back link
  6. Cost per lead (cost-purr-lead)
  7. Organic ranking (organ-nick | rank-in)
  8. Social media
  9. Web development (web | devil-hop-mint)
  10. Email campaign (email | camp-pain)
Gary Skipper

Gary Skipper

Gary Skipper is a Account Director at Agency51. He has over 20 years’ experience in marketing and has worked with all aspects of the marketing mix both online and offline. For the last 5 years, he has focused on digital marketing and promoted and created content for sectors as diverse as dentistry, construction, veterinary and car leasing. He also writes in his spare time which has led to working for television and performing stand-up comedy.

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