The Importance of Local SEO


Whether you are an SEO expert working on client accounts or the owner of a local business, you need to be thinking about how to fully optimise your website for local searchers. Why? If you are a small local business … for arguments sake you are a Mechanic … many potential customers will head straight to Google when they need their next MOT. There are a number of ways you can help yourself appear more prominent, in a more useful way in the search results. These include appearing in Google My Business with a map, address and phone number, showcasing your business opening hours and linking to your Google+ page.


– 85% of people look for local information on their smartphone
– 81% take action as a result
– 37% use smartphones to look at local pubs, restaurants and bars
– 40 million calls on average are made each month to businesses directly from their Google ads
We recommend you take action, now!
So, first things first. You need to optimise your on-site content. There are a great deal of way to do this here are the basic foundations;


1. Embed a Google Map in to your website and point it to your Google+ listing
2. Place your city in your H1
3. Place your city in your title tag
4. Place your city in your meta description. If people search for your city it will appear bold and stand our more in the results
5. Place your city in your page content. If you’re a Mechanic, great. Talk about how you are a Mechanic based in *city* and have worked with many *city* locals.
6. Try to showcase reviews from locals, ensure you add your city in the reference e.g. ‘Sue Smith from York’ and link these to your Google+ account
7. Ensure your contact page is up to date with address, phone number and opening times


The next ‘quick wins’ to look at are your social media descriptions. Does your Google My Business feature the correct (and verified) address? Do you have your phone number and address on Facebook? Is your Twitter account linked to the correct city? Think about it like connecting the dots, if Google and visitors sees the same information across multiple websites linked to your business, the information becomes more valid.


Finally, ensure your Google My Business listing is set up, verified and 100% complete. To do this simply visit and register with your Google account. Ensure that your connect this to your Google+ page if you already have one. Once set up, verify your listing via one of the methods provided and get to work completing your profile. You will need to add:
1. Business Name
2. Address
3. Telephone number (local)
4. Opening hours
5. Website URL
6. Business description
7. Business categories (choose these wisely)
8. Photographs (we recommend adding two photos of your business)
If you are setting this up for the first time don’t expect to instantly appear in Google. It can take anything from around 3 days to 3 Months so you will have to be patient. Once you have completed all of the information, leave your listing. If you keep updating your profile it takes up to another 3 days to review before being posted to Google so try to not delay the process. Once you have set this up head over to Bing Places for Business and Yahoo Local and complete your profiles there.


One final thing we would say is ensure you have a mobile optimised website. Mobile searchers are looking for quick information and a simply user journey. Go mobile or lose business.
This, by all means, is not the end of local search engine optimisation. There are many more techniques we undertake when completing a local SEO overhaul. If you would like any more information on how we can help you win local business, get in touch with us on LiveChat or email

Jul, 31, 2014