Introduction to PPC Mini Guide

The Agency51 digital marketing team manage, optimise and create PPC accounts on a daily basis, handling budgets from £1,000 to £20,000. Our many years of wokring with AdWords has helped us to understand each and every feature, opportunity and reporting metric it has to offer. We understand setting up or optimising your first PPC account can be quite daunting.

We have created a handy Mini Guide to help you through the process. In our Guide, you will find:

  • What is PPC?
  • Basic account structure & set up
  • Effective methods of keyword research
  • Important campaign settings & metrics
  • Reporting

We believe in sharing knowledge in our industry, therefore all of our insights are completely free to download and enjoy.


We hope you find our insights helpful, we’re always on hand if you have any questions. Alternatively, if you’re looking for a team of experts to set up, optimise or manage your PPC account to achieve a higher ROI and increase your conversions… get in touch, that’s what we’re awesome at! Send us an email or LiveChat (down in the bottom right corner!).


May, 06, 2014