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For marketing professionals, lockdown is a particularly difficult time. Promotion has, rightly so, taken a back seat for many businesses as basic operations have become all-consuming during this difficult period.

However, there is a silver lining for marketeers within this coronavirus shaped cloud. Lockdown presents us with a unique opportunity to spend time on all those tasks that we had previously wished we had more time to do. By reviewing and improving current promotional strategies and tools, we can make sure that the companies we work for are in pole position for when business gets back to normal.