Converting traffic in sales and leads
Generating sufficient traffic to your website is no guarantee that a satisfactory number of leads or sales will follow. Slow loading speeds, poor navigation and insufficient ‘calls-to-action’ are just a few of the reasons why sale and lead conversions may not happen. Agency51 will audit and monitor user experience, using tools such as heat maps and mouse tracking, and adapt your website accordingly to maximise leads and sales and ultimately increase profitability.
So, how would we solve the problem of low conversion rates?
Carry out a website audit to assess the existing barriers to sales and lead conversion (Conversion Rate Optimisation (CRO)). This will includes factors such as poor navigation, irrelevant content and insufficient call-to-actions (CTAs).
Produce A/B and multi-variant test cases to measure the success of changes.
Make necessary improvements to the website to increase sales and lead conversions.
Encourage additional sales by adding up selling and cross-selling functionality.
Regularly monitor the conversion rates and make required amendments to the website.
For further insight on how we have helped our clients with improving their conversion rate and delivered successful results, take a look at our latest case studies.
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