Driving traffic to your website
Are you getting the right traffic?The more relevant and easy to understand your communications are to the end user, the more likely it is that they will click through to visit your website. Agency51 can help design and implement an in-depth digital marketing strategy to bring relevant visitors to your site through both organic (social, blogging) and ‘paid for’ channels (Google Ads, social PPC).
Pay-per-clickAgency51 will create a strategy to maximise the click through rate of relevant customers to your website for an allocated budget across both search engine (Google Ads, Google Shopping, Bing Ads, display advertising) and social (Facebook, Twitter, Instagram, LinkedIn) pay-per click channels. For example, in terms of search engines, aiming to rank first in Google may not necessarily be the best approach. Strategically, better ROI results can often be achieved by aiming to for a lower ranking which will still provide a sufficient click-through rate, but will have a significantly better cost per click rate compared to the highest bidder. At Agency51 we consistently monitor and tweak your PPC strategy to ensure you get the biggest bang for your budget.
Organic (social, blogging)
As well as pay-per-click, new users can be directed to your website through engaging content on social media channels and relevant third party websites. Agency51 can create relevant blogs, social posts and downloads to attract your target audience, manage the scheduling of said content and liaise with relevant publishers regarding its placement.
So, how would we solve a problem like insufficient website traffic?
Research the target audience to establish which channels they are most likely to engage with.
Drive and maximise traffic to the website through search engine paid search such as Google Ads and tools such as retargeting
Drive relevant traffic to the website through social PPC platforms such Facebook, Twitter, LinkedIn and Instagram.
Constantly monitor and tweak your PPC strategy to improve ROI in terms of conversions versus costs.
Direct traffic to the site via relevant content on organic social platforms and relevant third party websites.
For further insight to how we have helped our clients with improving their digital strategy, driving traffic and delivered a successful results, take a look at our latest case studies.
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