Equine Essentials Direct

Content Marketing, PPC, Search Engine Optimisation

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The team at Agency51 implemented effective SEO strategies to ensure the best possible rankings.

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We set up a Google Shopping feed as well as managing Equine Essentials Direct's AdWords campaigns.

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Content Marketing

We regularly create content for Equine Essentials Direct's blog page on their website.

Client: Equine Essentials Direct

Date: 28 September, 2016

Link: http://www.equineessentialsdirect.co.uk/

Type: SEO, PPC, Content Marketing

The Challenge

Agency51 work with Equine Essentials Direct to drive traffic and sales using search engine optimisation (SEO) techniques and Pay-Per-Click (PPC), including keyword analysis, copy writing, link building, landing page optimisation and conversion optimisation. Equine Essentials are a UK-based family run online tack shop, stocking some of the biggest names in the equine and equestrian industry for horse and rider.

The Solution

Agency51 has implemented effective SEO strategies to get the best possible ranking based on selected keywords and phrases, with the focus always on maximising the EED return on investment. A Google shopping feed has been set up and regularly optimised and Agency51 also manages Equine Essentials Direct’s AdWords campaigns. Effective content has been written for blog posts to drive traffic and email marketing campaigns built and broadcast to customers.

The Activity


We worked with Equine Essentials Direct to identify the search engine optimisation (SEO) techniques best suited to their business to get results. We selected the best possible keywords to target for Equine Essential Direct’s audience and actively tracked conversions, modifying accordingly based on performance. PPC campaigns were optimised by product category and budgets changed depending on sales performance. URLs have been optimised and Meta data written.

Equine Essentials Direct also sponsor local equestrian riders and blog content focussing on their performances in competition has been written by the Agency51 team and published on the Equine Essentials Direct website. Seasonal topics have also been covered in the blog and this has helped Equine Essentials Direct gain exposure and connect with the right audience.

The Results

The Equine Essentials Direct website has seen a 25% increase in conversions year on year. Visitor numbers are also up year on year and the PPC campaigns now account for over half of conversions. Equine Essentials now rank higher than their competitors for many of the keywords and phrases originally identified in the initial research process. Email marketing has allowed Equine Essentials to engage with its target audience and customer base regularly, as has regular engagement on Facebook.