Florence Roby

CRO, Email Marketing, Search Engine Optimisation

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We implemented onsite SEO for Florence Roby.

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We created new AdWords campaigns as a means of gaining new customers.

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Email Marketing

The team at Agency51 created email marking campaigns.

Client: Florence Roby

Date: 28th September 2016


Type: SEO, Email Marketing, CRO

The Challenge

Florence Roby are a luxury uniform company with more than 40 years of trading in the hair and beauty industry. As a family-run business, they offer a wide range of uniforms perfect for beauty salons and hotel spas. Florence Roby came to us during the redevelopment stage of their current website with the desire to increase sales and revenue within the wider market.

The Solution

We provided them with a consultancy at the build stage of their website and worked with them from the get-go of their new and improved site to help increase sales. We also had to ensure that their existing ranking remained when they moved from their old site to the new one.

The Activity

Here at Agency51 we created new AdWords campaigns, including an international AdWords campaign as a means of gaining new customers. We also created email marketing campaigns that were sent out to an extensive client list and we also implemented onsite SEO. The email campaigns were sent out on a regular basis, featuring the latest products from the Florence Roby website. Their Google Shopping feed was monitored and product descriptions were optimised to keep inline with the various Google updates.

Moreover, we provided migration from their old website to the new one, whilst still maintaining their existing ranking.

We also composed a number of press releases for Florence Roby in order to attract new customers to the business.

The Results

As a result of the new campaigns, Florence Roby saw an increase in orders and revenue month on month. We’re also proud that as a result of the international AdWords campaign, the business gained new customers from the UAE, America and the wider European network. Furthermore, PR opportunities have also been gathered in large industry publications.

We continue to work with Florence Roby today and we’re proud to help such a wonderful brand with their email marketing, SEO and AdWords campaigns.