Green-tech
%
Reduction in Cost Per Click
%
Increase in Orders
The brief
Green-tech has been using paid search as part of their marketing activity for some time. When reviewing the stats, they felt that they weren’t getting the best ROI out of the platform and knew there were opportunities they were missing.
Agency51 was instructed to review the paid ad accounts and devise a new paid ads strategy and built effective revenue generating campaigns.
oUR SOlution
Agency51 developed a seasonal based paid ads strategy that combined search text ads, shopping listing and reactive retargeting campaigns.
Activities included:
Consultancy
- User journey review and recommendations
- Review of targeted keywords and user activity
- Review of paid ads accounts looking at structure and bid management
Campaign Set up
- Designed and built new text based search campaigns
- Customised new audience lists and rules
- Structured and developed Google Shopping campaigns
Ongoing Management
- Optimised campaigns for ROI focus
- Bid management for transactions
- Discovered new opportunities and audiences
Staff Training
- Provided initial training of set-up and management
- Provided insights and techniques to look for new opportunities
- Supported the transition of the campaigns so management could be taken in-house
Impressive ROI and EngAGement
During the paid search project, Green-tech saw a large spike in revenue and engagement through newly created B2B accounts and smaller transactions on the website.
The removal of non-converting terms and changing copy resulted in an increase in click through rates and provided exposure to new audiences which diversified the customer base.
Outcome
Agency51 continue to work with Green-tech, developing new search campaigns and supporting the in-house marketing team in optimising the paid search campaigns across Google and Bing. In a short space of time, we saw an increase in revenue that allowed for marketing budgets to be increased in line with the impressive ROI achieved.
%
Increase in Orders Via Paid Channels
%
INcrease in revenue
%
Decrease in Campaign Costs
%
Bounce Rate Reduction
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