Krispy Kreme

Item No.



We provided a consultancy for the upkeep of their onsite SEO tactics.

Client: Krispy Kreme

Date: 24th June 2015

Type: SEO

The Challenge

Krispy Kreme are a world-famous doughnut company, providing delicious doughnuts and coffee all over the world.

We were introduced to Krispy Kreme during the development stage of their new website through our sister company, PureNet. The doughnut extraordinaires  wanted to ensure that their current SEO rankings were maintained or improved.

The Solution

We provided a consultancy to the team for the upkeep of their onsite SEO tactics. Our excellent team here at Agency51 produced a migration strategy to ensure a smooth transition from the old website to the new one.

The Activity

We worked with the team at Krispy Kreme on how to improve the URL structure, what should be implemented and what should be transferred from the old website. We endeavoured to implement the migration strategy and we set them up on the relevant tools and channels that they required in order to succeed going forwards.

The Results

As a result of the work that we provided for Krispy Kreme, their ranking remained consistent between the old site and the new one. There was also a 23% increase in sessions and a 34% increase in site indexing.

It was a pleasure working with Krispy Kreme and we’re very pleased to have helped them move from their old site to the new one.