Safavet

CRO, Search Engine Optimisation


Item No.

01

SEO

Agency51 worked with Safavet to ensure that the new site was fully optimised.

Item No.

02

Email Marketing

We designed an email that was sent out at site launch which proved to be extremely successful.

Item No.

03

CRO

The team at Agency51 created content that had key messages for conversion in mind.

Client: Safavet

Type: SEO, Email Marketing, CRO

The Challenge


Safavet is a UK based company supplying branded veterinary consumable products at competitive prices to veterinary practices, veterinary hospitals, animal charities and similar type organisations. Agency51 worked alongside Safavet to ensure the site was fully optimised to maximise the search opportunity. The Agency51 team advised and recommended a number of marketing techniques be implemented to help the client get the best start possible and manage the website effectively themselves.

The Solution


Agency51 delivered to Safavet a digital marketing starter package which coincided with the new website going live. This involved Agency51 meeting with Safavet to create a digital marketing strategy, including the development of a keyword strategy and converting terms analysis. Agency51 offered Safavet insight and recommendations for further website optimisation including user journey analysis and conversion techniques. Additional effective onsite content was written and existing content optimised to include key messages and calls to action and all product categories and sub categories now have content created for them. Webmaster tools have been setup and sitemaps submitted to the search engines and selected directories.

The Activity- SEO, Email Marketing & CRO


We worked with Safavet to ensure the new site was fully optimised. This included the structuring of URLs, writing of Meta data and advising where calls to action should appear. Content was also created with key messages for conversion in mind and Agency51 advised on which images should appear where on the website. Work completed by Agency51 has helped Safavet increase its brand awareness, meaning it now appeals to its target audience, engaging with veterinary practices and professionals. An email was designed and sent out by Agency51 at site launch which proved extremely successful, leading to many transactions with an ecommerce conversion rate of 31.39%.

The Results


10
PERCENT INCREASE IN REVENUE MOM
5
PERCENT INCREASE IN ORGANIC TRAFFIC MOM
20
PERCENT DECREASE IN BOUNCE RATE