No matter how beautiful your website, it’s nothing without engaging, industry-relevant content. That’s where our experts come in. With a team of trained journalists and SEO specialists, we will help you with all aspects of content marketing – and not just on-site.
We’ll conduct interviews, write content, approach bloggers for links back to your website, create email marketing campaigns and distribute your content amongst the most relevant publications in your industry.
We’ll also cover the boring stuff so you don’t have to! We’ll make sure all your title tags, meta descriptions and product data are up to date and optimised for your targeted keywords, helping you to keep Google happy whilst also creating a better experience for your customers. Whether it’s advice on targeting industry bloggers or just a one-off press release you’re looking for, our self-confessed grammar fanatics will be on hand to make sure you’ve got your content strategy on point.
Investigation and Analysis
Like all our digital marketing services, we start investigating what is working for you now, what isn’t working, what your competitors are doing and any quick opportunities we need to take advantage of. With this we will evaluate your current content assets and investigate new audiences to target. If this is a new avenue you haven't taken before, we will investigate all the opportunities available to you and find the best course of action to begin with.
Devise a Plan
We will create a content marketing strategy which will highlight our measurable objectives, who we are targeting and why. We will devise a content plan with you and develop a positioning strategy that covers your USPs, the tone of content and your business offering. If this service is combined with our SEO service, both strategies will complement each other and integrate both organic ranking strategy with brand presence and outreach.
Our team of qualified content writers will work with you in authoring content pieces for your website, writing opinion pieces for publications and organising interviews with journalists who want to include you in a topical piece. Each article will be written with your positioning strategy in mind and will provide accurate information about your products and services.
We have a large database of bloggers, vloggers, journalists and editors that we work regularly with. This allows us to approach the media and other avenues pitching client content and possible collaboration topics. If your market is unique we will take time to start these relationships early to build a rapport with contacts before pushing content.
Analyse and Report
We will report and provide you with insights of all of our efforts. We will measure the success of our campaigns based on the objectives we set at the beginning. Whether this is the trust of your domain which will in turn improve organic rankings or referral traffic for orders, we will measure the success of content to provide you with measurable results
" Now the dust has settled and I’ve had time to digest my visit to Agency 51 I wanted to say a big thanks for your delivery of “all things marketing” at your offices last week. It is clear to see you’re passionate about digital marketing, something I have never really delved or given much consideration to until your enthusiasm and energy rubbed off on me! You made the journey worthwhile and made me feel very welcome. "
"By helping us identify our target audience and understand sales trends and consumer behaviour further we are now able to offer visitors a more engaging online experience while also making it easier for them to buy easily and quickly."
"Agency51 has provided us with fantastic end results and both their skills and experience have helped us run our marketing strategy smoothly. Professionalism, commitment, enthusiasm, a deep understanding of our requirements and their attention to detail make them stand out and a pleasure to work with."
"Working with Agency51 has helped us deliver a fully integrated marketing strategy that meets the need of our current customers and is effectively allowing us to interact with new customers through the website."