Conversion Rate Optimisation


We specialise in digital marketing for E-commerce sites, so with our combined 40 years of experience, we like to think we know what makes a sale. If you’re looking for more conversions on your E-commerce site or perhaps more leads on a brochure ware site, our comprehensive conversion rate optimisation audit will help you to achieve those goals.

Our analysis will put you in the shoes of the user – taking you through website layouts, page speeds, site content and more, all with the principle of “don’t make me think.” We’re also trained in specialised A/B testing software and will use industry-leading tools to help you assess how your users are navigating around your site. These new tools are changing the face of digital marketing, though they’re not without their jargon and can be baffling at first. We will guide you through the basics of conversion rate optimisation, including user interface tracking (following the user’s mouse around), scroll maps (how much of the site is being viewed), confetti analyses (sorry – not weddings – an overview of all site clicks) and much more.

The Process



Investigation and Analysis

Taking your brief and concerns, we will delve into your Google Analytics and discover where the problems are hiding. We will also step back and look at your website from a user’s perspective looking at the positives and where the downfalls are happening.
As with all of our marketing services, we don’t like to treat your website in isolation. We will look at your competitors find out what works and what doesn’t. Our analysis will use all of this information to highlight the challenges and changes that need to be addressed.


Recommendations and Plan

This is where our service can change, we can present you with full recommendations and a CRO plan for you to undertake or we can support you in this activity and complete projects with agreed objectives and measurable actions we want to address.
Our CRO project plans will provide clear responsibilities, timelines and agreed success rates. Changes will be wireframed and agreed with you prior to work commencing. This allows us to control experiments and always have a clear defined brief.


Testing

Using a variety of heat map, A/b testing and click testing software, we will create experiments which will be tested across all or just a segment of your audience. All experiments will have clear targets to measure the success. All testing and changes can be done via the testing system so there isn’t a need to have extra development implemented, we just ask for some tracking code to be added.


Results and Implementation

Based on the experiments we will provide you with clear results and actionable recommendations. These results will segment changes into work you can complete yourself and what is required to be changed by your development agency. We will then support you with these changes and measure the success after implementation to ensure the return on your investment is clear.

With this in mind, we’re proud to introduce PureClarity, the award-winning personalised site search and merchandising tool. This innovative software will look at the search and buying patterns of your customers, helping to create personalised content tailored to them, encouraging them to return to make more purchases. We know this software inside out. Whether you’re in the B2B or B2C markets, PureClarity will help you by treating every one of your customers as an individual, and we’re here to talk you through it every step of the way.

To claim your free conversion rate optimisation audit today, call our team on 01904 21 51 51 or request a call back below.

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