CRO (Including PureClarity)

We specialise in digital marketing for E-commerce sites, so with our combined 40 years of experience, we like to think we know what makes a sale. If you’re looking for more conversions on your E-commerce site or perhaps more leads on a brochure wear site, our comprehensive conversion rate optimisation audit will help you to achieve those goals.

Our analysis will put you in the shoes of the user – taking you through website layouts, page speeds, site content and more, all with the principle of “don’t make me think.” We’re also trained in specialised A/B testing software and will use industry-leading tools to help you assess how your users are navigating around your site. These new tools are changing the face of digital marketing, though they’re not without their jargon and can be baffling at first. We will guide you through the basics of conversion rate optimisation, including user interface tracking (following the user’s mouse around), scroll maps (how much of the site is being viewed), confetti analyses (sorry – not weddings – an overview of all site clicks) and much more.

With this in mind, we’re proud to introduce PureClarity, the award-winning personalised site search and merchandising tool. This innovative software will look at the search and buying patterns of your customers, helping to create personalised content tailored to them, encouraging them to return to make more purchases.  Whether you’re in the B2B or B2C markets, PureClarity will help you by treating every one of your customers as an individual, and we’re here to talk you through it every step of the way.

To claim your free conversion rate optimisation audit today, by calling our team on 01904 21 51 51.


  • By helping us identify our target audience and understand sales trends and consumer behaviour further we are now able to offer visitors a more engaging online experience while also making it easier for them to buy easily and quickly.

    Bob Allen, Finance Director - In-Time

  • Now the dust has settled and I’ve had time to digest my visit to Agency 51 I wanted to say a big thanks for your delivery of “all things marketing” at your offices last week. It is clear to see you’re passionate about digital marketing, something I have never really delved or given much consideration to until your enthusiasm and energy rubbed off on me! You made the journey worthwhile and made me feel very welcome.

    Kim Moloney, Managing Director - Chiltern Veterinary Services Limited

  • We are delighted with the work Agency51 has completed with us so far. We now are able to offer our customers an online service comparable with our competitors and we have effectively increased our web presence across social platforms.

    Richard Robey, Sales & Marketing Director - Haven Power

  • Agency51 has provided us with fantastic end results and both their skills and experience have helped us run our marketing strategy smoothly. Professionalism, commitment, enthusiasm, a deep understanding of our requirements and their attention to detail make them stand out and a pleasure to work with.

    Kate Humes, Marketing Manager - Green-tech

  • Working with Agency51 has helped us deliver a fully integrated marketing strategy that meets the need of our current customers and is effectively allowing us to interact with new customers through the website.

    Laura Dunn, Director - Equine Essentials Direct

  • I have lost count of the number of customers who have told me how intuitive and attractive they find the new site, directing them to where they want to go with the minimum of hassle. Christmas sales are well up, and all down to the new website without a doubt!

    Angela Clark, Ride-Away

  • They combined great strategic thinking and creativity, which has helped us increase our online profile and establish the Discount Wholesale brand. We have phenomenal buying power on the back of our Poundworld and Discount UK retail business, making us the cheapest importer of discount products.

    Helen Todd, Poundworld/Discount Wholesale


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