Search Engine Optimisation

Search engine optimisation is by no means an easy beast to tame, and the team here at Agency51 knows that the best way to stay ahead in the increasingly competitive SEO market is to be up to date. With our years of experience and knowledge of industry trends, we will help you to develop your SEO strategy using Google-approved best practices.

The Process

Our comprehensive SEO audits will look at every angle of your site to see what you’re doing right, and what could be improved. We’ll look at your site not only from a search perspective, but also a user perspective, and cover all aspects which you may not have previously considered, from technical requirements to content. We’ll also assess your keyword strategy and discuss what’s most important to you, helping you to set objectives, achieve goals and measure results.

Combined with our content marketing service, we have seen our SEO service strengthen our clients’ websites for the long term. The results show our work generates ongoing revenue, providing a strong return on investment for clients large and small.

Investigation and Technical Audit

As we all of our services we start by investigating your current SEO landscape. After a workshop to discuss your business, objectives and targets, we will analyse all of your data, your current organic landscape, your competitor landscape and the status quo of your current website architecture. This will allow for the team to produce a SEO plan of activity.

SEO Strategy

This will incorporate the underlying objectives and the true converting terms. Our team will have this at the forefront of their work at every level. Within the strategy tasks and responsibilities will be devised that will include Agency51 responsibilities and your development agency. This will allow for clear actionable activity to be monitored, analysed and reported on.

Content Optimisation and Activity

Incorporating our content marketing service, we will optimise existing website content, produce new content where needed in the shape of landing pages, new category pages and blogs, provide guidance and complete work where required on the architecture of your website. We will ensure all content has relevancy and is of the highest of standards for not only the search engines but for your users as well.

Analysing, Evaluating and Reporting

We will monitor rankings and conversion patterns. We will also find new opportunities that have generated leads and sales for you through other marketing techniques such as Pay per Click. All of our work will be documented and critiqued for successes and failures. All of which will be reported back to you with actionable recommendations which the Agency51 team will complete on your behalf.

To discover how our team can help you, give our York office a call on 01904 21 51 51, or open the live chat on the right. One of our team will be more than happy to talk you through the options and invite you for a brew to find out more about you.

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