3d Leisure
%
Increase in Inbound Leads
%
Increase in Traffic
The brief
3d Leisure are experts in gym and health club management across a diverse range of sectors. Agency51 were instructed to develop an organic strategy to improve organic presence. After initial consultation with the Agency51 team, discussions involving the whole digital marketing mix became the key objective to generate leads .
oUR SOlution
Promoting 3d Leisure as the ‘go to’ company for support and management of leisure facilities was a difficult one. With a niche market, we devised a strategy that would show 3d Leisure at every touch point of the research and decision making process.
Technical SEO
- Supported a new website build
- Audited and provided insight to development agency
- Devised and implemented migration strategy for seamless transition
Email Marketing Consultancy
- Supported in-house design team
- Devised new templates for client and new business comms
Paid advertising
- Targeted multiple sectors and decision making touch points
- Discovered converting terms for organic traffic
Content Marketing
- Placed 3d Leisure within key publications
- Developed a PR strategy that promoted skills and intelligent insight rather than just focusing on success
PR Exposure
The Agency51 team content marketing strategy focused on providing intelligent insight and advice which promoted the skills of the 3d Leisure team. Focusing on publications and websites that their audience engaged with provided real results increasing brand searches and generating inquiries.
Outcome
Agency51 increased organic rankings and widened 3d Leisure’s search landscape. Focusing on generating leads and writing copy positioning the company to the right target markets, the new website provided perfect opportunities to discuss requirements.
Successful technical SEO and content marketing techniques subsequently increased inbound leads which supports their ongoing business development activity.
%
Increase in visitors
%
Increase in Leads
%
Decrease in Bounce rate
%
Increase in Conversion Rate
Let's talk about how we can help you
Case studies
For further insight in how we have helped our clients achieve their digital marketing strategy and delivered a successful ROI, take a look at our latest case studies.
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