Clear Car LeasingGenerating both B2C and B2B leads for the new CCL website.
Organic leads increased
PPC conversion rates increased
To increase leads and enquiries for the long term leasing arm of Autohorn Fleet Services.
Clear Car Leasing offer a friendly, approachable service that removes the jargon from leasing a car, helping customers have a relaxing experience as well as leasing their choice of car at an affordable price.
Attracting consumer and business leads were both important, in addition to portraying the right messaging.
B2C Strategy: Attract users who had already researched car leasing and knew which car type and length of contract they required. Allowing this focus would help with the sales process and lead to increased sale conversion rate.
B2B Strategy: Promote the benefits of leasing for businesses and start a conversation within the fleet management industry.
Combination of services delivered this strategy including:
Increasing the domain reputation and trust
- Onsite SEO
- Improving referral and brand based traffic
- Back linking
Increasing brand awareness for B2C & B2B
- Social media planning
- Content marketing
Maximising relevant traffic
- Google Ads
- Bing Ads
- Social Ads
- Create an effective lead generation WordPress website
LEAD FOCUSED WEB DESIGN
Following the successes of the short term leasing strategy, developing a lead generation website that reflected key user journeys and encouraged users to contact the specialist team for a quote was paramount. Integrated within the Clear Car Leasing CRM system, the website has become part of the operational working of the Clear Car Leasing team.
The success of Clear Car Leasing continues to grow, as does our partnership with their sister company Autohorn Fleet Services. Clear Car Leasing has seen some impressive results over the years which utilise the full marketing mix through the Agency51 team.
Organic traffic increased 10 fold YOY since 2016
Organic leads increased by over 300% YOY
50% of leads were generated through social channels
Cost per lead reduced by 30% MOM
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