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Edwards of Conwy Website

A catalogue based, Wordpress website, targeting the B2B retail market, which hosts a variety of bespoke functionality.

The brief

Edwards of Conwy had an existing website which included content which targeted both wholesale clients and the consumer market. As part of a bigger project, the Edwards of Conwy B2B team required a responsive website that targeted customers large and small and enhanced their brand within the marketplace.

oUR SOlution

Agency51 built a highly effective, responsive website within the WordPress platform. The website incorporates multiple catalogue features which showcased their product range and provided information about their local stockist.


Feature Rich Functionality

  • Responsive layout for all devices
  • Product catalogue including a colour changing design feature
  • Dynamic traffic light system based on nutritional information
  • Cross referencing recipes managed in one location
  • Easy management of key information linking to other aspects of the website

Built For Optimisation

  • All templates built with SEO standards in mind
  • Fully responsive and load times reduced
  • SEO migration strategy implemented

Bespoke Development

  • Full workflow approval process within WordPress
  • Reference daily intake calculations
  • Simple editable text translations to Welsh
  • Bulk stockist locator upload

Product Range Catalogue

Edwards of Conwy wanted to showcase their impressive product range and have the functionality and user journey you’d expect from an ecommerce site. However, they wanted to avoid it looking like an ecommerce section.

The product catalogue has the same product management functions that you would expect from an ecommerce store, but hosts an array of features allowing for key information to be displayed clearly and easily managed.

The team has also added in a subtle quirk that changes the colour of each category every time it is loaded.


The new website has been well received and the success of the website moving over to a new domain hasn’t stopped traffic and user engagement. The website has been quickly indexed and is scoring high in all speed checks.

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