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Equine Essentials Direct

A fresh look into an existing web platform is sometimes a perfect time saving solution.


Revenue increased YOY


Average order value Increased YOY

The brief

To devise a fresh look and feel for the website, within the existing development templates, to increase conversion rates on existing converting traffic.

oUR SOlution

We devised a unique look and feel that incorporates signposting and enhances the customer journey. Using the existing web platform, we devised a new layout and design without the need for a web developer to make code changes.


Updated style and imagery

  • New Fonts
  • New Image Treatment

Adapting Category content

  • Incorporating lifestyle imagery
  • Optimising content for SEO

New home page layout

  • Removing rotating banner
  • Changing layout for new promotions

Improve the customer journey

  • Including USPs and reasons to buy
  • Organising landing pages to demonstrate quality products at affordable pricing

User Focus

Changing content to focus on the user is important and has been proven to improve conversion rates on existing traffic. Highlighting promotions and creating campaign based landing pages allows the Equine Essentials Direct audience to find the latest offers and special products quickly.


We are in our seventh year working with Equine Essentials Direct and we continue to grow the partnership and business. Non-technical design changes within their flexible content management system allowed the Agency51 team to produce a fresh website with impressive results.


Revenue increased YOY


Average order value increased


Conversion rate has increased YOY


Transactions have increased YOY

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