eVet Drug
%
Revenue increased YOY
%
Transactions have increased
The brief
eVetDrug had developed a new website that was launched into the equestrian market to allow equine owners to buy medication quickly, and at affordable prices.
When the business launched there was offline marketing and social marketing activities taking place, but there was also a need to generate sales at a good ROI soon after the site went live.
oUR SOlution
Gather intelligence and then design and implement a digital marketing strategy to generate high ROI which would gain traction in the highly competitive veterinary market.
Services used included:
Google Ads and Bing advertising
- Long-tail keyword focus
- Shopping campaigns based on margin and sales
Social paid advertising
- Targeting equine owners
- Focusing on promotions and brand exposure
Search Engine Optimisation
- Ensuring large product catalogue is indexed
- Optimising content in line with veterinary regulations
Staff Training
- Improving staff skill set for product optimisation
- Demonstrating the core principles of SEO and search marketing
Marketing Partnership
Due to the competitive market place, finding the right traffic for a good ROI can be difficult. The Agency51 team worked closely with the eVet team to discover new opportunities and adapt marketing activities through seasonal and market changes.
Outcomes
For every year that we have worked with eVet we have seen continued growth. Adapting our digital marketing service to their seasonal and market requirements resulted in a diverse range of traffic being generated to the website. This in turn has generated a strong ROI that continues to grow and drive sales.
%
Revenue continues to increase MOM
%
Transactions have increased YOY
%
Bounce rate Improved YOY
%
Conversion Rate YOY
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