Flexed Short Term Car LeasingFlexed initially approached Agency51 to help increase the number of leads generated per month and reduce the costs associated with generating leads.
Overall Leads Increase
PPC Cost Reduction
Flexed Short Term Car Leasing was generating a good volume of quality leads, but growth in opportunities started to slow down.
Flexed initially approached Agency51 with an existing marketing strategy in place, but required help to increase the number of leads generated per month across both B2B and B2C audiences and reduce the costs associated with lead generation.
Using a multi-touch attribution model which adapted to seasonal factors, Agency51 devised a strategy which used a variety of methods to achieve these objectives including:
Improve search engine rankings
- Back linking
- Content marketing
Increase relevant website traffic
- Google & Bing Ads
- Social marketing
- Social PPC
Increase brand awareness B2C & B2B
- Content marketing for print and online
- Back linking
Improve the customer journey
- Web development
As part of the overall strategy, paid ads have been a great success. We designed eye-catching display ads using HTML5 animation to really stand out in a crowded landscape. Using retargeting, audience profiling and targeted media space, the display ads have generated leads and have contributed to the overall marketing strategy.
For every year we have worked with Flexed we have seen growth in different areas. This has allowed for the marketing strategy to evolve and be adapted to market conditions. Expanding service areas and finding new opportunities has made the partnership between Agency51 and Flexed a huge success.
Overall leads increase
Conversion rates increase
PPC cost reduction
Bounce rate reduction
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