loader image


SEO and CRO focused support for a website build and migration


Increase in Organic Revenue


Increase in Organic Traffic

The brief

Green-tech had commissioned a large scale build of six websites that would be managed through one central system with another ecommerce software company. To ensure all organic traffic was maintained and the new websites were built for organic growth, the Green-tech team partnered with Agency51 for consultancy and SEO support.

The objective of the brief was to ensure that there was very little impact during migration, and to ensure all six websites were built and optimised in line with best practice.

oUR SOlution

Our technical SEO and CRO specialists became part of the project from the beginning. Reviewing user journeys, how existing organic traffic was achieved and inputting into scope and specification documentation when required.

Once at build stage, the Agency51 team worked closely with Green-tech’s developers, supporting and reviewing structure, mark-up and product handling.

Activity included:



  • User journey recommendations
  • Treatment of navigation across six brands
  • Category changes and product listings

SEO Migration

  • Mapping of redirects from old website to new
  • Submitting new website to search engines
  • Reviewing and supporting on initial go live stages

Technical SEO

  • Mark-up checks and recommendations
  • Technical audit on beta website
  • Working closely with developers to ensure the website is easily crawled and indexed

Staff Training

  • Improving staff skill set for product optimisation
  • Demonstrating the core principles of SEO and search marketing

Impressive User Experience

As a extension of the Green-tech team, Agency51 provided a specialist skill set to helped identify core organic growth activities and devised a SEO strategy that could be implemented by the Green-tech marketing team.  


At the point of go live, the new websites were indexed and well received with Green-tech’s client base. The improvements with indexing allowed for the new websites to grow organically and appear high in search rankings. Results have had an impact on sales from new customers and increased engagement with existing customers. Agency51 continues to work with Green-tech on a number of other projects focusing on growth and online sales. 


Organic traffic for main website increased


New user traffic increased


Increase in Orders


Increase in Revenue

Let's talk about how we can help you

Case studies

For further insight in how we have helped our clients achieve their digital marketing strategy and delivered a successful ROI, take a look at our latest case studies.

Get in touch

Fill out the form below to get in touch with our team and find out how Agency51 can help you with your marketing requirements.


Don't know where to start with your content marketing strategy? We have an impressive history of producing engaging content for our clients for their websites and backlinking objectives

Request our free content marketing consultation with no obligation and discover the opportunities available to you to grow your online presence and ultimately your revenue.

10 Great North Way, York Business Park, York YO26 6RB

© Copyright Agency51 2019. All rights reserved. All trademarks acknowledged. Agency51 Limited, trading as Agency51, is registered in England & Wales: No. 05516494. VAT Registration Number: 192 0540 24. Agency51 is part of the PureNet Group of Companies

Privacy Policy     Cookie Policy