Green-tech
%
Increase in Organic Revenue
%
Increase in Organic Traffic
The brief
Green-tech had commissioned a large scale build of six websites that would be managed through one central system with another ecommerce software company. To ensure all organic traffic was maintained and the new websites were built for organic growth, the Green-tech team partnered with Agency51 for consultancy and SEO support.
The objective of the brief was to ensure that there was very little impact during migration, and to ensure all six websites were built and optimised in line with best practice.
oUR SOlution
Our technical SEO and CRO specialists became part of the project from the beginning. Reviewing user journeys, how existing organic traffic was achieved and inputting into scope and specification documentation when required.
Once at build stage, the Agency51 team worked closely with Green-tech’s developers, supporting and reviewing structure, mark-up and product handling.
Activity included:
Consultancy
- User journey recommendations
- Treatment of navigation across six brands
- Category changes and product listings
SEO Migration
- Mapping of redirects from old website to new
- Submitting new website to search engines
- Reviewing and supporting on initial go live stages
Technical SEO
- Mark-up checks and recommendations
- Technical audit on beta website
- Working closely with developers to ensure the website is easily crawled and indexed
Staff Training
- Improving staff skill set for product optimisation
- Demonstrating the core principles of SEO and search marketing
Impressive User Experience
As a extension of the Green-tech team, Agency51 provided a specialist skill set to helped identify core organic growth activities and devised a SEO strategy that could be implemented by the Green-tech marketing team.
Outcomes
At the point of go live, the new websites were indexed and well received with Green-tech’s client base. The improvements with indexing allowed for the new websites to grow organically and appear high in search rankings. Results have had an impact on sales from new customers and increased engagement with existing customers. Agency51 continues to work with Green-tech on a number of other projects focusing on growth and online sales.
%
Organic traffic for main website increased
%
New user traffic increased
%
Increase in Orders
%
Increase in Revenue
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