Lottie Shaw’s Website
Lottie Shaw’s approached Agency51 to design and build a new BigCommerce website to improve their ecommerce offering of cakes, flapjacks and hampers to both retail and wholesale customers. When selling food items online the look, feel and design of the site are all crucial to success, and this is what led the Agency51 process.
The existing B2C/B2B website was somewhat clunky and slow, and retail sales weren’t growing. Customers were leaving without purchasing on a frequent basis.
Lottie Shaw’s wanted a site that they could manage easily and expand upon, that would cope with large demands in traffic if they got a TV mention or similar.
The objectives of the brief were:
- Growing retail sales
- Supporting the wholesale sales of the business as a whole
- Improving UI and UX to optimise conversion rates
- Create a design which represents the high quality of the produce
- Manage site migration & SEO support including 301 redirects
the look and feel
When Lottie Shaw’s approached us to build their new website, it was clear Lottie and her team wanted the new website to have a hand-made quality to it.
For example, many textures are used from the burlap sacks from their storage packing, and from product packaging, to create a look that is uniquely Lottie Shaw’s.
Yorkshire, and proud of it
Being a Yorkshire-based company, Lottie Shaw’s is very proud of their heritage. As a result, we used northern slang and terminology throughout key areas of the site template to add to the Yorkshire theme. This makes the site stand out more as a recognisable brand to the customer.
The Lottie Shaw’s BigCommerce site was launched in early October 2019, just prior to their peak season over Christmas and New Year. Over the 2019 Christmas period, the site made over 3X the revenue of the previous Christmas period.
Wholesale has grown considerably since launch, even more so than anticipated, which has helped to grow the business further.
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