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Lottie Shaw’s Website

The brief

Lottie Shaw’s approached Agency51 to design and build a new BigCommerce website to improve their ecommerce offering of cakes, flapjacks and hampers to both retail and wholesale customers. When selling food items online the look, feel and design of the site are all crucial to success, and this is what led the Agency51 process.

The existing B2C/B2B website was somewhat clunky and slow, and retail sales weren’t growing. Customers were leaving without purchasing on a frequent basis.

Lottie Shaw’s wanted a site that they could manage easily and expand upon, that would cope with large demands in traffic if they got a TV mention or similar. 

The objectives of the brief were:  

  • Growing retail sales
  • Supporting the wholesale sales of the business as a whole  
  • Improving UI and UX to optimise conversion rates 
  • Create a design which represents the high quality of the produce  
  • Manage site migration & SEO support including 301 redirects

the look and feel

When Lottie Shaw’s approached us to build their new website, it was clear Lottie and her team wanted the new website to have a hand-made quality to it.

For example, many textures are used from the burlap sacks from their storage packing, and from product packaging, to create a look that is uniquely Lottie Shaw’s.

 

Yorkshire, and proud of it

Being a Yorkshire-based company, Lottie Shaw’s is very proud of their heritage. As a result, we used northern slang and terminology throughout key areas of the site template to add to the Yorkshire theme. This makes the site stand out more as a recognisable brand to the customer. 

The Outcome

The Lottie Shaw’s BigCommerce site was launched in early October 2019, just prior to their peak season over Christmas and New Year. Over the 2019 Christmas period, the site made over 3X the revenue of the previous Christmas period. 

Wholesale has grown considerably since launch, even more so than anticipated, which has helped to grow the business further.

Since launch, we have worked with Lottie Shaw’s on pushing the site further with digital marketing, with a focus on both paid and organic social media and mailers. With the ovens always full, we think this is a good indication that our work with Lottie Shaw’s is a success and we are looking forward to working with them on the continued growth of the business!

“We were very happy with the new site, which captured our brand values and Yorkshire heritage well whilst being easier to navigate, and we’ve been noticing better customer engagement as well. Orders are well up, and we’re optimistic about the online future of the business”
– Jayne Little, Lottie Shaw’s

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