Skapandi, a CNC and engineering design specialist, were keen to replace their old and somewhat plain website with a fresh look.
As this was to be a B2B offering, Agency51 recommended developing a WordPress website to provide strong aesthetics, ease of use and flexibility to achieve the client’s goals. Additionally, they wanted to develop their branding further to help support both the new site and the company as a whole going forwards.
The objectives of the brief were:
- Develop a new B2B platform with a fresh look
- Explain what the company does in a clearer way
- Evolve the site’s branding
- Attract a larger number of new customer enquiries
the look and feel
The original website was dated and lacked impact, which was in contrast to the brand’s colours which are striking and bold. Agency51 wanted to bring this to the forefront, but still in-keeping with the corporate style.
- Long, drawn-out pages were segmented in a clearer way, to make them easier for the consumer to digest
- Technical CAD drawings were used as backgrounds for a feel that is unique to them.
- New font families were used and the use of a new typographic hierarchy was implemented for legibility
- Colours were taken from their historic logo to ensure brand awareness wasn’t compromised
DESIGNED FOR WEB & PRINT
Skapandi launched a striking new B2B WordPress website which has a strong initial impact, clearly demonstrates the company’s range of products & services and is easy to navigate on both desktop and mobile.
The design also hit the brief in terms of evolving the brand and this has also been incorporated into the company’s promotional material.
“It was a privilege working with Agency51 on our new B2B website. They instantly understood the brief and what we were trying to achieve. The design ticked all the boxes for us in terms of first impression, clear messaging and a simple user journey. The final outcome exceeded our expectations and I wouldn’t hesitate to use them again”.
– Matt Cowan, Senior Design Engineer
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