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Timothy Taylor’s Online Store

Building an impressive ecommerce website.

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Increase in conversion rates

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Increase in Average Order Value

The brief

Timothy Taylor’s had an existing online shop that was generating orders, but wasn’t maximising the potential the flagship brand has.

Agency51 was instructed to develop a new online store that promoted the brand and provided a seamless user experience for the Timothy Taylor’s connoisseur to buy products and gifts.

oUR SOlution

To produce a responsive ecommerce experience that supported the strength of the Timothy Taylor’s brand using the BigCommerce platform. The new online store provides a simple, fast user experience allowing all age groups to order quickly and easily.

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Feature Rich Functionality

  • Responsive layout for all devices
  • Abandoned basket promotions
  • Product system designed for different variables
  • Promotion engine that can be adapted to offline campaigns and loyal customers
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Built For Optimisation

  • All templates built with SEO standards in mind
  • Content optimisation given to the Timothy Taylor’s team
  • SEO migration strategy implemented
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Bespoke Development

  • Bespoke Pick and Mix products that can be managed by the TT team
  • Verify age functionality prior to entering
  • Integration into the CRM system

Pick and Mix Box

As part of the new website build, the Agency51 team developed a ‘Pick Your Own’ product that allows user to pick a selection of their favourite Timothy Taylor’s beer in their own bespoke box. This allows for users to tailor the contents of the box quickly and still benefit from great prices.

All functionality is mobile responsive and works across all devices. Products can be changed and new options can be built in by the client without the need of a developer.

Outcomes

The new website has already demonstrated great ROI with impressive average order value and conversion rates being achieved within the first month. The new platform has allowed for a wider range of products to be offered, giving the Timothy Taylor’s team the flexibility to grow online sales and provide a flagship store to the fans of their brand.

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Increase in Conversion Rate

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Increase in Average Order value

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Decrease in Bounce rate

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Increase For Time On Site

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