Warrendale Wagyu Website
The brief
Warrendale Wagyu approached Agency51 to design and build a new BigCommerce website to sell their award-winning British Wagyu Beef products, such as individual steaks, burgers and meat boxes, direct to consumers.
Since July 2017, the Yorkshire based company had mainly supplied their produce to restaurants and wholesalers but due to the Covid-19 outbreak, and the temporary closing of the majority of the hospitality industry, it was important to place a greater emphasis on selling directly to end users.
Although a B2C Woocommerce website already existed, it wasn’t particularly stable or easy to navigate, so a new e-commerce platform had to be quickly established.
The objectives of the brief were:
- Design a new ecommerce website within a 3 month time frame
- Improve UI and UX to optimise conversion rates
- Create a design which represents the high quality of the produce
- Manage site migration & SEO support including 301 Redirects
The Look and Feel
The bold black, red and white design was deliberately chosen to reflect the Japanese origins of Wagyu Beef as ‘Wag-you’ literally translates to ‘Japanese cow’. It also provides a direct contrast to lighter concepts commonly used for ecommerce websites. This reflects that the Warrendale Wagyu website is something special and out of the ordinary.
As Wagyu is also considered a high-end quality product, the black reflects a certain amount of sophistication whilst the potency of the red signifies the passion and importance the customer is looking for from their purchase. The black also helps to enhance the vibrancy of the quality product images.
going above and beyond
Although a rebrand wasn’t part of the brief, the original logo wasn’t particularly suited for a responsive website design. Therefore, Agency51 created a new version to use for when space was limited and increased legibility was necessary. The font for the website was chosen to compliment the logo and it was also an ideal fit for the new contemporary website design.
The Warrendale Wagyu BigCommerce site was designed to make the user journey as easy as possible and the pages were optimised to maximise the chances of conversion. USPs, CTAs and awards are prominent on every page and products can be purchased with very few clicks required throughout the user journey.
The Outcome
The Warrendale Wagyu BigCommerce site was launched in early June 2020 and is currently taking 80% more B2C orders compared to the previous Woocommerce website for the same period.
“Agency51 were recommended to us and we were very glad that they were. They took on board everything that we wanted in an ecommerce site and made it come to life with the potential to add more to it in the future. We are very pleased with the way things have turned out and have recommended them to friends and other businesses that are looking to build a better ecommerce site to cope with higher demand.”
– Natasha Bloom, Warrendale Wagyu
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